AstraZeneca Congress Hub

Client
AstraZeneca Congress Hub
Release Year
2021

AstraZeneca, a multinational pharmaceutical company, approached us to design a congress hub for their annual event. The congress hub would be a central platform for attendees to access information, connect with each other, and engage with AstraZeneca's latest innovations and research.

Design Requirements:
  1. User Experience: The congress hub should be user-friendly, with a clean and intuitive interface that allows attendees to easily access information and connect with each other.
  2. Engagement: The congress hub should include interactive elements, such as live streaming sessions, Q&A forums, and networking opportunities, to engage attendees and foster a sense of community.
  3. Responsiveness: The congress hub should be fully responsive, providing an optimal viewing experience on all devices, including desktop, tablet, and mobile.
  4. Branding: The congress hub should be visually consistent with AstraZeneca's brand, incorporating their colors, typography, and imagery.

Design Process:
  1. Research: We conducted research on the target audience, event objectives, and industry trends to gain a deeper understanding of the client's needs and requirements.
  2. Wireframe: Based on the research, we created a wireframe that outlined the basic layout and structure of the congress hub. The wireframe served as a roadmap for the design and development process.
  3. Design: The next step was to design the congress hub, incorporating the user-friendly interface and interactive elements required by the client. We worked closely with the client to ensure that their vision for the congress hub was reflected in the design.
  4. Development: The congress hub was developed using the latest web technologies and best practices, ensuring that it was fast, secure, and user-friendly. Engaging interactive elements, such as live streaming sessions and Q&A forums, were added to increase engagement and foster a sense of community among attendees.
  5. Testing and Launch: The congress hub was thoroughly tested on all devices to ensure that it was functioning properly. After making any necessary adjustments, the congress hub was launched and made available to attendees.
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Outcome:

The AstraZeneca congress hub was a success, providing attendees with a user-friendly platform to access information and connect with each other. The engaging interactive elements, such as live streaming sessions and Q&A forums, helped to foster a sense of community and increase engagement among attendees. The congress hub was visually consistent with AstraZeneca's brand, reinforcing their image and presence at the event. The congress hub was well-received by attendees and helped to enhance the overall experience of the event. The congress hub has become an integral part of AstraZeneca's annual event and has contributed to increased brand awareness and engagement with their innovations and research.

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