Pay with Extend is a financial technology company that offers virtual credit cards for online purchases. The company approached us to create a landing page ad campaign to increase brand awareness and drive conversions. The goal was to design a landing page that effectively communicated the benefits of using Pay with Extend virtual credit cards, and encouraged visitors to sign up for the service.

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Design Requirements:

1. Brand Awareness: The landing page should effectively communicate the company's brand and what they offer, increasing brand awareness and establishing the company as a leader in the industry.
2. Conversion Optimization: The landing page should be optimized for conversions, incorporating clear and compelling calls-to-action and sign-up forms.
3. User Experience: The landing page should have a clean and intuitive design, making it easy for visitors to understand the benefits of the virtual credit cards and sign up for the service.
4. Responsiveness: The landing page should be fully responsive, providing an optimal viewing experience on all devices, including desktop, tablet, and mobile.

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Design Process:

1. Research: We conducted research on the target audience, competitors, and industry trends to gain a deeper understanding of the client's needs and requirements.
2. Wireframe: Based on the research, we created a wireframe that outlined the basic layout and structure of the landing page. The wireframe served as a roadmap for the design and development process.
3. Design: The next step was to design the landing page, incorporating the branding elements and user experience requirements. We worked closely with the client to ensure that their vision for the landing page was reflected in the design.
4. Development: The landing page was developed using the latest web technologies and best practices, ensuring that it was fast, secure, and user-friendly. Conversion optimization techniques were implemented, including clear and compelling calls-to-action and sign-up forms, to encourage visitors to take action.
5. Testing and Launch: The landing page was thoroughly tested on all devices to ensure that it was functioning properly. After making any necessary adjustments, the landing page was launched as part of the ad campaign.